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JA PreventNCD

The Saboteurs

03:12

The hero film for the EU's largest health-prevention project. Directed by Aksel Hennie, produced by Einar Film — I built the AI side of a live-action, AI and VFX hybrid, one of the first at this scale in Norway.

The hero film for The Saboteurs — the pan-European public-health campaign for JA PreventNCD, the EU's largest-ever health-promotion and disease-prevention project, led by Norway and rolling out across 25 countries. Rather than blaming individual willpower, the campaign makes visible the small everyday forces — the "saboteurs" — in the world around us that quietly shape our choices from morning to night: in shops and eateries, at work, and in the spaces we move through. Directed by Aksel Hennie and produced by Einar Film, the film blends live action, AI-assisted workflows, 3D and VFX — one of the first larger-scale Norwegian hybrid productions of its kind. It launched at the project's annual meeting in Rome before representatives from all 25 participating countries.

Outcome

Premiered in Rome before representatives of 25 countries.

Client
JA PreventNCD
Roles
AI Artist
Runtime
03:12